A few notes from the road and Wall Drug....

Wall Drug is a pretty fascinating place.  It's basically a case study in marketing and buisness.  By putting sign after sign after sign on a very boring part of I-90 and handing out hundreds of free bumper stickers, almost a third of the traffic on I-90 stops at this gigantic store full of... trinkets.  The lesson here?  All you need to do to collect tourist attention is be a little more interesting than your surroundings.  This may not be so hard if you live in South Dakota.  Although being the gateway to Badlands National Park (more notes on that in the next post) probably helps.